 The Ting Tings: We Started Nothing
English dance-punk duo release their debut album hoping to cash in from their success licensing their song to Apple.
Ask CSS or the Fratellis if they think licensing a track to Apple is a step towards success. My guess is they will say yes. The Ting Tings licensed "Shut Up and Let Me Go" from their then unreleased debut album to Apple in April. Two months later their album is released in the US.
It makes sense. The Ting Tings are a lot like other bands featured in Apple advertisements, most notably CSS and New Young Pony Club. They are a dancy band with a female vocalist.
In an honest way they are hard to decipher from the other bands in their genre. Their music isn't spectacularly different in any way. They have a couple of tracks with a little Go! Team tinge, but that's about it. I enjoy this particular genre of music so I could care less if they differentiate themselves, its still a toe-tapping good time.
Rating: 7.3/10
MP3: The Ting Tings "Keep Your Head"
Buy: iTunes, Insound
|
Posts
2 comments:
Actually, I first heard of them on Chicago Public Radio's Sound Opinions. The guys were going on and on after SXSW about the Ting Tings, among others.
"That's not my name" has been in heavy rotation in our house since before the Apple spot. I know it was a big boon to them, but the buzz was beginning before that.
Just to let ya know.
To clear up a few things, The Ting Tings have been buzzing the blogs for almost over a year, long before debut LPs & iPod campaigns. The demo of 'That's Not My Name' was available summer last year at least. We know because we were the first EU/USA radio show to play them/that demo. Months & months before the bigger names came sniffing about. Possibly even before the band got signed, too.
The iPod situation is dodgy because it's seen as a fast buck, which it is, but it's not about them kicnsing to Apple. It's about Apple choosing them. They can then say yes or no, but who would say no to that amount of exposure?
&, incidenatally, the release of the LP in the US coincided with their tour, actually, not the iPod campaign. I mean, wow! A tour to promote the album. How mad is that? What were they thinking?
So, you know, focus on the music & the facts & less of the cynacism.
Post a Comment