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Nike is among America's most controversial companies. While Nike is easily the biggest sneaker company in the world, their production practices are questionable to say the least. Nike's latest marketing campaign is Nike Sparq. Sparq stands for "speed, power, agility, reaction, and quickness". Now how does a multi-national corporation who has been accused of using child labor to produce their product gain license to socially conscious poet-turned-rapper Saul Williams' "List of Demands"? That's an interesting question. The songs energy makes it a good choice for a such a commercial but the question is how did Nike get Saul to agree to this. When Nike used the Beatles' "Revolution" is a commercial it was because Michael Jackson had outbid McCartney for the rights to the back catalog. The Beatles came out and chastised Jackson for the decision to license the song saying "Revolution" was not about selling shoes. Assumably Saul still has some say in how his music is used, so how did this happen? A wise man once said "money makes the world go round". Not only did Saul get a good chunk for use of the song but it is sure to also drudge up album sales for an album that was released 4 years ago. You can never fault a man for cashing in, but this seems a little hypocritical to me. With all that said, it's a pretty damn good song. MP3:Saul Williams "List of Demands"
2 comments:
No doubt Nike is the biggest shoes company in the world and marketing campaign strategies are awesome.
It's song of the day on thishereboogie.com. Wonder would they have heard of it if it wasn't for the Nike ad?
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